Digital Retail - A New Experience
The new retail experience - The store of the future Rebecca Minkoff and her brother Uri wanted to integrate social media features into a shopping and dressing room experience.
Look how it works:
As they enter the store, shoppers encounter a huge interactive screen that shows off Minkoff’s wares and allows customers to digitally choose items to try on. An iPad-armed salesperson then brings the requested clothes to a fitting room.
Inside the dressing room, RFID chips attached to the clothing’s tags trigger an interactive mirror to digitally display the items. Using the mirror’s touch screen, customers can ask a clerk to bring different sizes or styles and can customize their lighting.
Users who have the Rebecca Minkoff mobile app and PayPal can check out right in the dressing room. And if they decide not to buy anything, they can text themselves a digital record of the exact pieces and sizes they tried on in case they change their mind.
Fast Company Magazine