Is a consulting firm focused on innovative materials, processes, and trends in the fashion and design world. We believe smart materials are the way of the future. With the increase in development and use of smart textiles and a greater emphasis on sustainability, the fashion industry is reaching a tipping point of dramatic change. While not all industry professionals are ready or prepared, MADISONS is at the forefront of progress, and pushing for more collaboration and education to support this rapidly developing and changing industry. Accessibility and the strategic, innovative use and display of textiles is key. We are here to support the industry and our clients for the way to the future. 

Kristine Upesleja

Is the Founder and President of consulting firm MADISONS – Innovative Materials. She has over 20 years’ experience in the fashion and design industry. She is a lecturer, educator, researcher, connector, curator, and visionary. She also currently works at the Fashion Institute of Design and Merchandising and manages the textiles and materials library. After years of research, she founded the Innovative Textiles and Materials Department and established an Innovative Materials Collection at the College.

She has worked with companies such as Hugo Boss, Adidas, C.P. Company, Stone Island, Lenzing, Vitra, Patagonia, Prana, Textile Exchange, JS Apparel, Schoeller, Cocona, Recover, S3 Studios, Guess, Commune, Gary Cass at Fermented Fashion, and Michael Schmidt Studios, to name a few.

She has been giving lectures and webinars worldwide about wearable technology and smart fabrics. She writes articles for various magazines and has appeared in several publications, such as French Vogue. She consults with design firms and connects companies with designers, material specialists, or technologists to help them realize their projects.

She is planning to establish a cross continental connection and material hub, incubator, and accelerator to educate young designers and professionals about the possibilities in the textile and design world.

Kristine has a degree in Theatre Science and German Studies from the University of Berlin. She is on the Advisory Board for ThermalTech, a company that has invented a stainless-steel fabric that collects sun energy; on the Sustainable Fashion and Textile Stakeholder Group at Los Angeles Cleantech Incubator,  and a Board Member at Textiles Art Los Angeles, a community group cultivating and promoting textile art-making and design in the Los Angeles area.

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Worked in Europe as a Fashion Stylist, Director’s Assistant, Actor, and Costume Designer for television, theatre, and film. Obtained a degree Theatre Science and Costume Design from the University of Berlin.


2000 - 2004

Moved to Los Angeles and continued working as a Costume Designer and Interior Designer. Assisted designer Roberta Marino on the interior design of Brad Pitt’s homes in Los Feliz and Beverly Hills.





2005 - 2013

Started working at the Fashion Institute of Design and Merchandising and in 2008 founded the College’s Innovative Textiles and Materials Department, including an Innovative Materials Collection.






Started MADISONS and continues to educate and consult all over the world. Once a year curates an innovative materials conference and exhibit at the Fashion Institute of Design and Merchandising.



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